Wednesday, February 2, 2011

More on Promotional Materials

I've been talking quite a bit lately about wanting to work on this blog and make it better. I have a few blogs which I visit each day, and I strive to put the quality into my blog like the blogs I admire and am eager to visit on a daily basis.

One thing I'm going to do with my blog is make it more photography oriented. Yes, I realize it is already about my photography for the most part, but I want to make it even more about the photographs. Of course, that won't do me much good if I don't have an audience. So, I've also been thinking of ways to promote the blog and my photography sales website. I mentioned previously that I know of some businesses which successfully promote themselves with promotional pens, and I think that is a good and fairly inexpensive way to get and keep your name in front of people.

I was also thinking that since blogging is also about writing and expressing yourself, having a logo on some great pads to write on, or even doodle on, would also be a good idea. That way, any time someone writes a note, a grocery list, or even doodles while on the telephone, your name and logo is right there to be seen and remembered.

What do you use for promotion? Do you have some custom Bic Stic pens? Business cards? T-shirts? What has worked for you?



I have two things I do that help to "remind" folks of my photographic existence. First, I print 5x7 greetings cards of my images and use them a great deal to send notes to folks. My website is printed on each one so they can visit. I also give sets of these cards away as gifts at birthdays & holidays. My wife & I also sell them at local craft fairs where she sells her knitted goods. I also have a set of 2 x 3 fridge magnets that are also a nice giveaway.

In the next month or so I 'll be reworking my cards and start selling them through my website & blog. If you'd like to know more, just email me (john'at' I'll happily share more with you!


I've tried several approaches to 'on-line' promotion: Flickr, Facebook, a sales website, and my blog, all promoting one another, and all demanding my time and energy to maintain. I recently closed my sales website, and have seriously cut back on Flickr. And still, my blog has gone backwards the past few weeks. Like you, it sometimes seems to be something I have to do, rather than something I want to do.

I really don't have any good advice when it comes to promotion, but you might want to check out Trey Ratcliffs site ( This guy seems to be the king of promotion.

As for me, I just need to regroup and take better photos. You're already doing that.

Lisa Gordon

I somewhat abandoned my blog blog when I decided I wanted it to be more about my photography. Of course, this meant concentrating more on my photography than my writing, which is what I wanted. I just try to do my best with my photography, and I visit many other blogs, and spend a lot of time commenting on those blogs. Keep coming up with beautiful photographs like this one, and you'll do just fine!! :-)

Kay L. Davies

I'm glad you're considering the pens and note pads. As I told you, we had great success with note pads, and I know people still use them because hardly anyone uses a computer for a grocery list, not even my husband.
Good luck with your promotions. I hope they help you sell your photos.
-- K

Kay, Alberta, Canada
An Unfittie's Guide to Adventurous Travel


Hi Misty! Followed you over here from flickr.:) I've been thinking alot about this too lately and since I discovered a few days ago, that I can blog directly from flickr, I've picked it up again. It's so easy, it doesn't feel like homework anymore! I recently attended a webinar, where we talked quite a bit about how you need to spend as much time promoting yourself as you do, creating your art, and that for many artists, this is the really tough part. Most of us would far rather be out taking photographs, than in the office trying to make a go of the business side. I have fallend far short in this area and really want to put more thought into it. Nice to know I am not alone. I love the ideas presented here and I use the greeting card idea myself alot. Do you know about MOO? If them. They are a really great company. Thanks for the thought provoking post. I hope to follow you regularly over here!

Golden Woofs! SUGAR

Woof! Woof! Prom Goods depends on your product/business. We do use key chain instead of pen. We keep our promo to be more lasting (customer n keep it/ use longer/ actually display it too). We also use magnets. In your case YES use your photographs to promote your work. Send us an email (posted on our blog) we are offereing soon to do promo goods to WAH/small businesses. It can be costly especially if you only need fer promo goods. We plan to do mousepads and tags - I think it will be great to feature your photographs. T-shirts are also great. Just let us know - will provide you more info. Lots of Golden Woofs, Sugar

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